Fuori Salone 2026 is a collective term for a wide range of design events held throughout Milan during Milan Design Week.

Taking place across the city in showrooms, historic buildings, and public spaces, it brings together brands and creators from around the world to present original exhibitions and installations. Today, Fuori Salone is widely recognized as one of the most influential international cultural events representing Milan Design Week.

■ Exhibition Concept

Why does the pouch pulsate?

This work reinterprets the industrial act of pouch development not merely as functional design, but as a “process of creating life.”

Approaching a pouch as if giving birth to one’s own child—this philosophy is a value that flows through the entirety of Hosokawa Yoko. It is our very posture: an earnest struggle to create value that lies beyond the packaging itself.

Through products like CHEERPACK®, we have continually questioned and shaped the intangible value inherent in the act of “wrapping.” This exhibition is a symbol of our history of creation, and our unwavering will continue generating value through packaging.

■ Exhibition Overview
Event Name: Fuori Salone 2026
Dates: April 20 (Monday) – April 26 (Sunday), 2026
Venue: Via Brera 3 (Garden)